At the start of 2011 Hugh Fearnley-Whittingstall left behind the comfort of River Cottage, just down the road from Worthy Farm, and went on a journey to find out what was really going on at the industrial end of our fisheries.
What he found was that things are not just bad . . . they’re mad.
So great is the impending fish crisis that some scientists believe this food source may become non-existent for future generations.
Greenpeace, ClientEarth, Oceans 2012 and Marine Conservation Society are among the campaign's many supporters, and together with Fish Fight are playing a vital part in keeping marine conservation on the Common Fisheries Policy (CFP) reform agenda.
This is a once-in-a-decade chance to do something to help change European fisheries laws, and help protect fish stocks for future generations.
The campaign has come a long way in 18 months, but changing EU law is a marathon, not a sprint, and there’s still much more work to do in the coming months.
If enough people sign our petition, Europe’s fisheries ministers will be forced to end the outrageous practise of discards (which means that over a million tonnes of fish are thrown away in europe every year) and put in place new laws which stop overfishing.
Only then can we ensure that we will have sustainable fish stocks, a viable fishing industry and a healthy marine environment for generations to come.
And that's where you come in. We urge you to sign-up to Hugh's anti-discarding campaign as it enters its second phase this Autumn.
It'll only take a minute, and if enough of us show our support they will have to listen.